Author = Peyman far, Radin
Modeling the Paradigm Shift of Integrated Marketing Communications in the Iranian Automotive Industry,

Volume 6, Issue 1, April 2023, Pages 161-178

10.22034/jiba.2022.52303.1909

Radin Peyman far; Hosein Bodaghi Khajeh Noubar; Farzin Modarres Khiyabani; Nazanin Pilevari